Sustainability > Social Performance > Transformation

Sustainability

Social Performance

Corporate Social Investment

PPC's social performance embraces the principles of corporate social responsibility and corporate social investment (CSI). The group's CSI policy and community upliftment programmes seek to contribute to creating thriving and sustainable communities in all our operating regions, and uphold the socio-economic tenets of the South African mining charter, BBBEE scorecard legislation and principles of social sustainability.

PPC spent some R8,5 million (2009: R6 million) supporting various CSI projects across the country during the review period, as illustrated below:

1	Job creation - poverty alleviation	12%
2	Education	49%
3	Community training	12%
4	Infrastructure	16%
5	Welfare (charity donations)	7%
6	Arts and culture	3%
7	Other - sport (eg golf jerseys)	1%

South Africa

Through our CSI initiatives, we are making a significant contribution to the lives of thousands of needy South Africans, particularly children. Apart from projects featured below, PPC is involved in numerous other initiatives (Social review).

PPC believes in partnering with its beneficiaries for at least three to five years and a number of projects are beginning to show true sustainability.

Time for Change - 164 beneficiaries have graduated from the sewing and baking projects and are now running their own initiatives to support their families. Other NGOs caring for street children have also sent their youth for training. The centre is slowly developing into a skills development centre for the youth of the streets and former commercial sex workers. The focus is now on looking for business to make the centre self-sufficient.

TLC - some R350 000 was invested in establishing a poultry farm at this NGO (formally Tender Loving Care Ministries) which cares for abandoned babies. The poultry farm will provide much-needed cash from the sale of eggs and chickens.

Taking CSI beyond our borders

PPC has extended the scope of its CSI activities to include countries of operation outside of South Africa, reflecting the group's commitment to investing in all the communities in which it operates. During the year, initiatives were started in Botswana and Zimbabwe.

Although each country is unique, the social development challenges facing African countries are similar. Lessons learned from PPC's South African CSI projects are being applied to programmes in Botswana and Zimbabwe because we believe sharing this wealth of knowledge across borders can prove invaluable in ensuring the success of projects in other countries.

Botswana - investing to empower

PPC is working with the Pan-African Christian Women's Alliance (PACWA), a group of retired professional women who provide care and support for marginalised people and youth on the streets. The organisation runs bakery and sewing projects to enable beneficiaries to earn a living. PPC invested in the bakery equipment and work is under way on the construction of a new building to house the two initiatives.

In addition to the flagship project, PPC invested in renovating a crèche. Located within walking distance of its Botswana factory in Gaborone, this crèche is used by the children of many of the company's 150 Batswana employees.

Zimbabwe - a prosperous future through education

Part of PPC's transformation agenda is to develop future black leaders, and therefore education is critical. Schools in Zimbabwe are woefully under-resourced and PPC has focused its CSI efforts in this country on education.

The company adopted three primary schools and one secondary school in areas surrounding its operations, supplying stationery, textbooks and furniture. The project had an additional income-generating benefit, as both the textbooks and furniture were developed, produced, printed and manufactured by Zimbabwean businesses. This ensures the projects benefit the whole community, and not just those people employed by PPC.

Case study - Riebeeck community project

As a leading company in the Riebeeck West and Riebeeck- Kasteel district, PPC Riebeeck plays an important role in initiating and nurturing projects that uplift whole communities.

After introducing a permaculture project at Wielie Walie Crèche, youngsters are learning to grow a variety of vegetables, herbs and fruits using eco-friendly methods. These include optimum watering techniques and using organic insecticides.

After Food and Trees for Africa invited a well-known horticulturalist to run workshops from the premises, the team at Wielie Walie are turning these practical lessons intoincome-generating opportunities. By incorporating this project into its social and labour plan, PPC is providing the required support to convert the garden's fresh produce into value-added products.

Case study - Giving builders the opportunity to shine

In February 2010, and to mark its 50th year in Botswana, PPC pioneered a contest to identify the country's best builder. Given the importance of the construction sector in Botswana - it employs almost 30 000 people or 20% of total private and parastatal employment - PPC is encouraging building excellence, safer worksites and better workmanship.

The competition comprises two categories: civil and commercial construction, and building construction. Judging criteria focused on safety consciousness, quality of workmanship, timeliness, budget adherence and appearance of final product. The contest attracted over 3 000 entries.

Importantly, all competition winners will receive certificates of excellence in building, endorsed by the construction industry bodies, Association of Building and Civil Engineering Contractors (Abcon) and Tshipidi Badiri.

In addition, PPC has numerous other initiatives at various stages of implementation, including those listed below.

Project

Description

Beneficiaries

Investment 2010 (R000)

Housing infrastructure support	Construction of low-cost houses through Niall Mellon Township Houses Trust and Habitat for Humanity	To date, 40 houses have been built, and over 370 people trained in various construction skills	500
	Every year PPC partners with Department of Human Settlement to sponsor building houses in support of Women's Month	Women	100
	Construction of early childhood development centres through MaAfrika Tikkun	3 000 bags of cement to construct Phuthaditjaba Community Centre in Alexandra and Arekopaneng Community Centre in Orange Farm	180

Job creation and poverty alleviation
Siziwe Mini Bakery - Johannesburg inner city	Operated by former street children and ex-commercial sex workers. Income generated supports the centre with food and toiletries. It also supports sub-projects such as art lessons, as well as providing school uniforms, bus fares, hospital fees, etc	To date eight direct jobs created with beneficiaries receiving a monthly stipend of R500-R2 000	40
Time Sewing - Johannesburg inner city	Operated by former street children and ex-commercial sex workers	To date 12 direct jobs created with beneficiaries receiving a monthly stipend of R500-R2 000	70
PPC NOAH's Ark Bakery, Kliptown (gas ovens)	Operated by eight trained NOAH volunteers supplying bread to the Ark feeding scheme and selling to the public	The eight volunteers get an extra stipend and the feeding scheme is assured of fresh bread daily	40
Latita Community Soap Project	Soap-making initiative in partnership with Calabash Trust	15 women and one man (unemployed) from Kwadwesi and Joe Slovo informal settlements in Port Elizabeth	100

Welfare
Food gardens	Permaculture food gardens (in partnership with Food and Trees for Africa)	Two schools - Parkgate Primary School, KZN, Ntsha Peu School in Pretoria	350
	Earthbox vegetable gardens (in partnership with partner Operation Heartline)	Time for Change, New Nation School and Kliptown NOAH's Ark	130
Support	Refurbishment of Alex Clinic pharmacy	Alexandra community	60
	Security fencing at Kliptown NOAH's Ark	Children at the Ark from Kliptown, Soweto	68
	Implementation of a poultry farm at TLC Ministries (for abandoned children) and purchase of car	Abandoned babies from around Johannesburg	520
	Installing water tanks at Phuthaditjaba in Alexandra and Arekopaneg in Orange Farm	Phuthaditjaba Community Centre in Alexandra and Arekopaneng Community Centre in Orange Farm	280
	Implementation of bakeries	Forest Town School for children with disabilities for their work experience programme (WEP). Funds covered purchase of bakery equipment, renovations to existing building, electrics and plumbing	216
		Kanye Mini Bakery (Botswana) run by Pan African Christian Women's Alliance (PACWA). Funding was for bakery equipment and construction of bakery structure	210
	Contribution towards specialised wheelchairs for the QuadPara Association of South Africa	Quadriplegics from various communities	68

Education and community training	Community bursaries for people with disabilities	Quadriplegics from various communities	51
	Early childhood development centres	Dinaledi bursars at MES and support to Crèche on Wheels	136
	Contribution towards production of climate change diary and distribution to 2 000 learners	Grade 12 learners from schools around the 10 PPC operations and sales offices	70
	School furniture, stationery and school textbooks	For learners from four schools around PPC operations in Zimbabwe	700
	Field Band Foundation (Music for Life as a tool for Aids awareness)	Supporting three bands - Galeshewe in Kimberley, Cullinan in Pretoria and Danielskuil in Lime Acres	538
	Dinaledi bursary programme (administered through CareerWise)	Tertiary students from very disadvantaged families	1 500
	African Leadership Academy	Support for two students' fees and upkeep	280
	African Leadership Initiative	Contribution towards leadership programme with over 20 leaders from various disciplines and organisations	300
	Girls & Boys Town	Support for two students' upkeep (accommodation, education and training, food, transport, etc)	91

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