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PPC Cement launches first-ever 3-D branded tankers

South Africa’s first 3-D branded cement tankers have been launched nationally by leading cement company, PPC Cement.

The tankers showcase PPC Cement’s innovation and brings its well-known elephant icon to life in a fresh way on a new medium.

“PPC’s elephant icon is the core of our logo, symbolising PPC Cement’s strength, great stature and dependability, with its powerful associations of wisdom, maturity, family-orientation, caring and loyalty,” says Sibongile Mooko, PPC’s Marketing Services Manager.

Jonathan Stacey of Hirt & Carter, a creative agency and production house that worked on the concept, says the objective is to make use of the enormous fleet of tankers, to communicate the brand in a creative way whilst still reflecting the core values of strength and reliability.

PPC’s new 3-D branded tankers tie in with the ‘Kambuku’, value-based management philosophy the company adopted in 1998, which emphasizes its people as integral to the success of everything it does, and through PPC’s ongoing commitment to uplifting the communities in which it operates. ’Kambuku’ is derived from a Tsonga word meaning ‘great tusker’ - referring to an elephant bull, whose characteristics of tenacity and loyalty encapsulate PPC's value-based management philosophy, adds Mooko.

The new 3-D tanker branding ensures a new visual impact for one of South Africa’s most-recognised and trusted brands.

The tankers will be seen on Gauteng’s roads as of today, 20 July 2009, and the rest of the regions in the next couple of weeks.

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