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PPC and JP 21: partnership set to inspire next generation of cricketing greats

Cricketing legends Robin Peterson, Justin Kemp and Paul Adams were among the cricket players, avid followers and fans that joined PPC Ltd for the announcement of its sponsorship of international cricketer JP Duminy and his non-profit organisation the JP 21 Project today. Duminy also made a guest appearance at the event – all the way from India – adding an additional element of excitement to the day’s programme. Valued at over R300 000, the sponsorship will see a number of concrete cricket pitches and practice nets built in under resourced primary schools in the Cape, with a view to some of these children stepping up to play for South Africa at PPC Newlands one day.

Speaking at the PPC Newlands naming rights event, PPC Ltd CEO Darryll Castle said that the company was exceptionally proud to also be announcing its official partnership with JP Duminy and his JP 21 Project. “In celebrating the coming together of the two iconic PPC and Newlands brands, it is only fitting that we take a longer legacy view of cricket in South Africa – and invest in developing the next generation of cricketing greats who will play at this stadium. Through our partnership with JP Duminy and his JP 21 Project, we’re looking forward to growing the sport in a unique and meaningful way in the region.”

Founded by JP Duminy in 2014 to reignite the love of cricket, the project uses the sport as a catalyst for positive change in underprivileged communities in Strandfontein and Mitchells Plain. The organisation has recently started a school cricket league in these areas, but continues to face challenges in terms of providing learners with cricket infrastructure: the pitches and nets they need to practice and perfect their game. “Through our partnership with PPC, we’re planning to build new match pitches and nets at schools that collectively serve over 3 750 children in the region – giving them, their friends and families a new source of hope and an alternative future they can work towards making a reality,” Duminy explained.

International cricketer and JP 21 Project ambassador Robin Peterson and project manager of the JP 21 Project Jamaine Cloete, accepted the first 20 bags of cement (the requirement for a concrete practice pitch) from PPC Ltd on behalf of the organisation. “By partnering with JP and the local community, we’re committing to create a legacy of upliftment and possibility we can all be proud of,” said Castle. “This will also include exposing children from the JP 21 Project to careers in our industry, ensuring that we unlock the potential of both future cricket and engineering greats.”

Castle added that PPC is no stranger to cricket development, having first started supporting this in 1996 – with its PPC Pitches Programme. This joint initiative with the United Cricket Board of South Africa identified disadvantaged communities throughout the country that would benefit from the introduction or formalisation of the sport. “We then worked together to build a total of 1 050 concrete pitches and practice nets, 19 ovals and two clubhouses over a seven year period,” he explained. “All of these facilities were additionally built by contractors from the local communities who were trained and provided with technical assistance by a dedicated team of PPC employees – amplifying the collective impact of the project. They were then handed over to the regional cricket unions to maintain and run.”

“Cricket is one of those sports with the remarkable ability to bring people together both on and off the pitch,” said Duminy. “Its foundation is rooted in sportsmanship, team work, skill and, very often, courage under pressure – all essential qualities to grow in our children. Through our partnership with PPC, we’re going to amplify our collective efforts to uplift and drive positive change in our communities – and build the next generation of sportsmen and women we can all be proud of.”

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